Anheuser-Busch has invited consumers to pitch ideas for a Bud TV spot that will run during the Chinese New Year in February 2010, Advertising Age reported Wednesday.
The spots must feature ants, which have starred in A-B commercials during the Chinese New Year for the past decade.
From five finalists picked Tuesday, judges will name the grand winner, who collects a $14,637 cash prize and gets to help produce the ad.
Like Ants? Like Beer?
August 27, 2009 by myrmecos